Why You Need To Be At Tramlines 2016

We’re incredibly excited to be covering Tramlimes this summer! This festival is dear to our heart as it happens across our own beloved city, Sheffield.

13128637_10208425149899241_1010667609_oMain stage at Ponderosa park 2015, photo by Simon Butler Photography

Tramlines is music festival spanning over the third weekend of July from 22nd – 24th. It will be offering four outdoor spaces with live music throughout the weekend as well as taking over a huge 15 venues across Sheffield including The Frog & Parrot, Bungalows and Bears,The Harley and the O2 Academy.

13105886_10208425181140022_303244972_oThe Folk Forest 2015, photo by Gary Wolstenholme

A huge 100,00 people flock to Shefield for this diverse event every year, making Tramlines a huge player in the UK festival scene. This explains why big time international musicians grab the chance to play on the main stage at our very own Ponderosa. Previous acts have included Ms Dynamite, Reverend & The Makers, Craig David, Roots Manuva, We Are Scientists, Katy B, Pixie Lott, Toddla T and The XX – with the festival’s reputation growing and enticing more and more artists every year.

Kick back on the grass (weather dependant!), relax and feel the vibrant festival energy running through the city.

13090759_10208425180099996_792275350_oThe Buzzcocks on the main stage 2015, photo by Carolina Faruolo

One of the key strengths of the festival is it’s hige diversity of genres, with so many performance outlets there is space for everything from folk to rock, indie to funk. There really is no stone left unturned when it comes to the eclectic variety of music your ears can choose from!

13128574_10208425206020644_915956529_oBlack Honey at Crystal 2015, photo by Caoina Faruolo

Electronic music dominates the night scene where the warehosues and nightclubs are overun by techno, house, grime and drum and bass lovers who can’t help but soak up the energy of a city alive with music.

Mr Scruff & MC Kwasi will be kicking off the Thursday night with set at Sheffield’s one and only Leadmill, a venue famous it it’s own right for playing to host to the likes of The White Stripes, Primal Scream, Muse, Oasis, Coldplay, Kings Of Leon, Kasabian and The Artic Monkeys, many before they later rocketed to worldwide fame.13129023_10208462578354929_901716504_o(1)Tramlines 2010

Dizzee Rascal will be performing at the Ponderosa on Friday night, taking the crown as first official headliner at Tramlines 2016.

Alll funk and soul fans out there, take note! George Clinton and The Funkadelic will be bringing The Funk to the main stage on Saturday night, with Craig Charles continuing the party at the Foundry with a set seeing us through to the early hours of Sunday.

Tramlines has seen it’s fair share of vintage acts, on the Saturday afternoon in 2015 Martha Reeves dominated the main stage and got everyone dancing to her 60s hits. Later on, Basement Jaxx performed taking everyone for a ride back to the 90s with their popular songs “Good Luck”, “Romeo”and “Where’s Your Head At?”

The main stage was also graced by the iconic Sugarhill Gang, 90s rap and hip legends who will be followed this year by the equally iconic Jurassic 5 on Sunday evening.

13105820_10208425150099246_1167667195_oBasement Jaxx perform on Saturday night on the main stage 2015, photo by Tarquin Clark Photography

Jurassic-5 (2)Jurassic 5

Tickets for Tramlines are a budget-friendly £42, rivalling many other UK weekend festivals which tend to average between £150 and £220.

We’ll be on the front line bringing you all important festival style updates, with the best dressed snapped and posted on our Instagram. Dress to impress, we’ll see you there!

Written by Becca Linnard



Vintage NFL Jerseys

This summer, just like they did last year, and as they will next year, tens of thousands of football fans will throng the Olympic Way with millions more watching their progress on televisions around the world. But the excited fans won’t be heading to Wembley Stadium to watch the FA Cup Final, or even the England team in international action.

Those football supporters will be watching the American version of the game. They won’t be rooting for United, City, or Rangers, instead they will be cheering on the Jaguars, Rams, or Redskins. Yes folks, gridiron has arrived in the UK.

In fact it has been here for several years and a London based franchise playing in the NFL (National Football League) is just around the corner. For the Americans another British invasion is coming and this burgeoning interest can be seen in the increasing amount of US sportswear being worn every day by fans and casual fashionistas.

American sports gear, in particular NFL jerseys, are ideal for everyday wear. They are well made, very colourful, and, unlike British and European football shirts, don’t have invasive sponsorship logos to spoil the design.

Interestingly, fans are now discovering vintage NFL jerseys with their attractive retro designs. They can show their colours, though many who wear these jerseys have no affiliation to the team, and enjoy what is still an exclusive, when compared to the number of English football shirts, fashion item.

NFL for blog

Replica or match worn?

With all sportswear, including NFL jerseys, an important distinction has to be drawn between replica and match worn. A replica jersey is the type which can be purchased in club shops and high street stores. They are the same design as official club strips but don’t carry the league insignia and are made from different material. Match worn jerseys on the other hand have actually being worn by a player during a game. Match worn kit is hard to find with vintage items, especially if worn by a star player, very expensive in comparison to replica jerseys.

Wearing replica kit first became popular in the States during the 1970s though it didn’t catch on in the UK until much later. Now, of course, any sporting event anywhere in the world will see the majority of fans bedecked in replica shirts. Riding on the back of this popularity sportswear has become firmly established as a fashion item and vintage NFL jerseys can help anyone stand out from the crowd with their colourful designs and stamp of individuality.

What to look for in a vintage NFL shirt

Unsurprisingly, condition is, if not quite everything, obviously the most important thing to look for. Aside from the obvious checks you would carry out on any vintage garment, carefully examine the logos and team names as the lettering can fade or peel as time goes by. Also check the jersey has the official NFL logos on its labels. There are lots of counterfeit sportswear out there, mostly produced in the far east, which are not authentic, are invariably poorly manufactured, and will quickly fall apart.

One of the tricky things with NFL jerseys is to get the right size. In my experience American sportswear sizes are, to say the least, generous. My first NFL jersey, labelled as extra-large, could comfortably have moonlighted as a two person tent. Fortunately, Brag Vintage do a great job here by listing detailed measurements including pit to pit and sleeve length for each jersey on their NFL page. Use these measurements to ensure you get a jersey which fits. Remember to allow for extra room if you plan to dress in the jersey for a winter sporting event so you can wear it over a sweatshirt or jumper.

The perfect combination?

Gin and tonic? Strawberries and cream? Perhaps. But, team up a vintage NFL jersey with a pair of original Levi’s and you really do have the perfect combination.



Vintage Inspired VS. Genuine Vintage

Fashion, like any genre of design, has often looked backwards for inspiration. New fashion is invariably influenced by what has gone before. But, the current vogue for retro has seen an explosion of new fashion lines appearing in stores which are based on, or even directly copied from, designs which were all the rage in decades gone by. These clothing lines are labelled as vintage inspired or vintage style.

What is vintage?

Rather like the perennial question, “when does something become an antique?” The question of what exactly vintage equates to is confusing. There are certainly conflicting viewpoints on the matter. It seems to be that the younger the person, the more flexible they tend to be with the term “vintage”, and the older vice versa.

It has to be right

For many vintage clothing enthusiasts nothing less than 100% genuine, made back in the day, garments are acceptable. They build their collections and outfits from vintage clothes they find online, at specialist boutiques, or at car boot sales. They will spend months, if not years, hunting a missing jacket, pair of shoes, or piece of jewellery to complete their collection. They would never consider wearing new vintage inspired gear.

Vintage “Inspired”

However, some turn to vintage inspired styles over their genuine counterparts. Vintage inspired fashion may attempt to imitate a vintage article in a straight forward manner. An example of this would be producing a pair of brand new jeans and then distressing them in the production factory prior to sale. They might be given a “stone wash” or “acid wash” effect to imitate years of wear. This can help to replicate a vintage look. Passionate collectors would argue that this imitated style is never a satisfactory replacement for the real thing, however there are some up sides to shopping for vintage inspired clothing if you can’t quite find that vintage original you’ve been looking for..

  • Convenience. Pop into a high street store and all the vintage style clothing you need is neatly aligned on the racks. Vintage stores are harder to come by, so settling for a high street replica may sometimes be the only option.
  • Size availability. Items of genuine vintage are one-offs and you may struggle to find a jacket or skirt to fit. Retro inspired clothing is often available in various sizes which is a plus when you’ve got little time on your hands to sort through and find something that fits.
  • Condition. The items have never been worn (though a lot of vintage is in excellent, hardly worn condition)
  • Laziness. If you can’t find that specific vintage item for your night out, picking up a last minute substitute might be your only option.

But it isn’t really vintage, is it?

It may not be readily available in high street stores but there are several compelling reasons why you should always shop vintage.

  • Convenience. It’s true, you may not be able to find that exact pair of high waisted polkadot cigarette pants you’ve been lusting after when you set foot in a vintage store, but why not check their website? A vintage company will often stock a huge variety of specific items online which are just as ordered and convenient to navigate as any high street shopping website. You can filter through categories, styles and sizes all at the click of a mouse. Who said shopping vintage was difficult?
  • Condition. Don’t be put off by the claim that vintage can be second hand. Most vintage supplies will make a rigorous and committed effort to filter through their stock before putting it out for sale. They are understand that the vintage market must reach the same standard of quality as the high street market, if not exceed it, and for that reason only the best vintage makes it to the shelves. Plus, a lot of the time items have only been worn a handful of times and are only “vintage “ by virtue of their age, not the amount of wear to them.
  • Quality. By definition genuine vintage clothing was made when manufacturing standards were much higher. Or at least less automated. Vintage clothing is usually handmade and of a much higher quality than its contemporary counterparts. If that hand-stitched skirt you’re wearing has already survived 50 years, surely it has better odds to last vs. something cheaply manufactured last month?
  • Unique. Unlike the bland rows of unlimited sameness with new fashion, vintage was produced in much lower numbers and the passage of time will have thinned the numbers even more. Buy genuine vintage and you are purchasing a unique item.
  • No chance of a clash. Because of their variety of vintage articles available it is highly unlikely you will turn up at a social gathering and see anyone else wearing the same thing.
  • Individuality. Vintage allows you to express yourself and stand out from the crowd by creating a unique and individual style. Mix and match various eras to create your own 90s-inspired-60s-mod vibe.



Fashion in the Field: Musicians & Bands #1

With many new bands emerging on the scene filling every style from Reggae to Punk Rock, fashion plays a large part in creating a musician’s image and defining them within a genre. The perfect outfit can set a band apart from the rest of the line-up and attract all of the right attention.

When styling, a band must consider their sound and how they want to portray themselves towards their audience. For example, Classic Rock artists may decide to don a studded leather jacket with slim-fit jeans whereas a Folk group could opt for a flat cap and tweed jacket.

Here are a few of the bands that I’ve had the pleasure of photographing in the past year. Check out how they own the stage in their finest threads.


Taking laid-back approach, Connor Schofield – lead vocalist of Birmingham band JAWS – wears this effortlessly urbane outfit that definitely reflects the Indie Pop band’s sound and style. Pairing a basic raglan tee with a navy unbuttoned cord shirt gives off a casual vibe that means serious business.

Fancy replicating this swanky look? In store and online at Brag Vintage we have a range of casual tees and corduroy button-ups in a range of different colours and shades. Incorporate some distressed jeans and classic Converse to add a grungy dimension. Sew-on patches/retro badges are also a great way to alter and adorn.

JAWS (HarleysPhoto1) JAWS (HarleysPhoto2)












Ellie Rowsell, female vocalist of North-London Alt Rock group Wolf Alice takes grunge and makes it beautiful by bringing together glamorous dresses and sturdy lace-up boots along with suedette skirts and floral blouses to create a girly look that still packs a punch. This image shows Ellie wearing a show-stopping metallic silver dress and tights whilst limiting accessories to prove that less really is more. This gorgeously quirky outfit can be duplicated by melding a pair of classic Dr. Martens 1460′s with one of our stunning, glitzy dresses and a distressed denim jacket.

Wolf Alice (HarleysPhoto5) Wolf Alice (HarleysPhoto6)



Self-proclaimed ‘Eerie Rocking-Blues’ band The Ruby Blues have mastered the relationship between style and sound with their rather dapper looking attire. The Sheffield squad coordinate their outfits well and bring a sense of sensibility to the stage whilst still causing overwhelmingly powerful responses from their audience. How do they do it?

Perhaps it’s their Peaky Blinders-esque ensemble that keeps this quartet feeling and looking so fine! The gents’ outfits feature wardrobe staples such as smart white evening shirts and snazzy waistcoats. By bringing the braces back and combining with fitted suit trousers this band really do know how to create a timeless image.

Reproduce this style with one of our tweed suit jackets and a matching waistcoat or add a twist by styling with a flat cap.

Ruby Blues (HarleysPhoto3)


Ruby Blues (HarleysPhoto4)

Photos & Article: Harley Kate Young



Men Can Rock The Vintage Look Too

There is little doubt vintage clothing is more readily associated with women rather than men. Which isn’t at all surprising. Whereas the ladies have enjoyed rich and varied fashions in every era throughout the years, for decades men’s fashions consisted of a suit and tie. The only differential being the quality of the tailoring at each end of the scale.

Yet men’s vintage clothing is now enjoying a huge renaissance thanks mainly to the style revolution which exploded in the sixties before hurtling unabated into the seventies. Although women have long embraced the retro look, style conscious guys looking for something different are now going retro. They realise there are some amazing clothes waiting to be discovered, looks to be rocked, and styles to be showcased.

Men Can Rock Vintage Too

Men Can Rock Vintage Too by bragvintage

Classical retro

The blandness of the fifties, teddy boys excepted, was blown away by the youth culture of the sixties which saw mod, rocker, and hippy fashions adopted by a rebellious generation. Many of the most iconic men’s styles originated from those sub-cultures. But it’s not all about the sixties of course, the seventies and even eighties threw up (literally in the case of the 80s) some great looks which men are now rediscovering. But what should guys looking to go retro be hunting for on the racks of vintage clothing sites and boutiques such as Brag Vintage? Well, how about…..

Button down shirts

Adopted by the Mods, fitted, slim fit shirts with their button down collars look incredibly smart. Characterised by a full back box pleat and chest pocket with colourful checked designs they were popularised by Ben Sherman. His Originals label was the one to be seen in for the average style conscious Mod. Appropriately Sherman opened his first shop in the Brighton. These versatile shirts have stood the test of time and should be in every man’s vintage clothing collection.

Leather jackets

A timeless icon which can be traced back to the fifties and American bikers the leather jacket has travelled seamlessly through the generations. Brando in the 1950s movie The Wild One, 1960s Rockers, 1970s Hells Angels and 1980s…er, George Michael? In whatever style or guise the leather jacket has always been popular and retro enthusiasts should look out for the classic black biker jacket or the 1980s blouson which both look great with a pair of jeans. Speaking of which.


Jeans are in everyones wardrobe. But instead of paying out for inferior ‘designer’ brands in the high street, get yourself down to a vintage shop or click on bragvintage.co.uk and pick up a classic pair of Levi’s from the 60s or 70s. They look amazing and are incredible value when compared to today’s high street names. If you can’t find Levi’s look out for Wranglers or why not go British with Lee Cooper which were hugely popular in the sixties.

levis bum

Polo Shirts

When Fred Perry won Wimbledon three times in the 1930s he wouldn’t have had a clue that, three decades later, shirts bearing his name would be worn by members of the youth counterculture. Mods in the 1960s and Skinheads and Northern Soul fans in the 1970s popularised the Fred Perry Polo Shirt, which actually first appeared in the early 50s, making it one of the most endearing of all fashion icons. Still massively popular today the vintage clothing fan should try to pick up an original from the 60s or earlier. It’s not all about Fred though, Lacoste Polo Shirts were, and still are, the main alternative to a Perry and both brands have their loyal supporters.

Army overcoats

Military coats are cheap, readily available, very well made, and sourced from army, navy, and air forces from around Europe. Although military surplus stores seem to have largely disappeared from many towns in the UK there are still plenty of shops and websites where these hardwearing, colourful, and great value for money coats can be found. Ideal for winter military overcoats are probably the easiest way for any male to start his vintage clothing collection.

military jackets

Accessorise, accessorise, accessorise

Don’t forget to complete your vintage collection with some accessories. Leather wallets and belts from the 1950s or 60s were made to last and are superbly stitched. Gentleman’s wallets in particular, especially those with some wear and tear, just look fantastic. With or without a catch the classic large fold over wallet will always be in fashion and is a great way to authenticate a retro outfit.

If you are were wondering weather vintage clothing is for you, try looking out for the items we’ve discussed here, and I guarantee you will be hooked. Time to move over ladies. Men can rock the vintage look, too.



Feature In City Magazine

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We are super excited to be featured in City Mag’s February issue!

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Here’s a glance at what they had to say about us..

“When did shopping for a new outfit become such a chore? Many of us hate shopping so much we’d rather order our clothes online. However, this takes away the joy of rummaging through racks and trying on things that we usually wouldn’t take a chance on.

Brag Vintage’s marketing assistant Becca Linnard says we need to restore our child-like fascination with dressing up, “We want to keep the fun of shopping alive. There’s so much colour in our shop – It’s like a big fancy dress box!”

Brothers Gareth and Ashley Dye first opened Brag Vintage on High Street in August 2014. And what better place to house genuine vintage clothes, than a building which has seen its fair share of old school glamour, when it was a 1960s nightclub owned by Peter Stringfellow called Down Broadway.

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What started out as an eBay account in 2011 has fast become a booming business, with a second shop opening on the Lanes in Meadowhall in October 2015.

Gareth says they owe their success to appealing not only to young vintage lovers, but to every age and style.

We stock clothes which appeal to a wide spectrum of people. We have a team of relaxed and approachable staff,” says Gareth. “What all these shoppers have in common, is that they want something unique, which is better quality than the typical high street shop.”

Gareth, Ashley and their team hand-pick garments and accessories from a number of trusted sellers to ensure they are of the finest quality, so they can be proud to call them a Brag Vintage product.

As they are all recycled products, created in a time when clothes were made to last, you can also be safe in the knowledge that you are buying something eco-friendly, which will stand the test of time.

With a huge range of unique clothing for both men and women, where do we begin? Becca has some ideas.

Levi jeans and denim jackets are big sellers, as are the versatile unisex checked shirts,” she says. “We also stock quality suede, leather shoes and rucksacks.”

Still not inspired? Check out the Brag Vintage blog to get advice on how to wear your new piece of clothing or fashion accessory, browse their Instagram and Twitter accounts, and if you still can’t face leaving the house to go shopping, they even have an online store at www.bragvintage.co.uk.

Brag Vintage’s prices are competitively low, but if you are a student, you get 10% discount when you present a valid NUS card.”




What The 1960s Has To Offer

Is there any decade which invokes images of glitz, glamour, fashion, and style than the sixties? Carnaby Street, Mary Quant, mods, rockers, and mop headed Beatles. The mini skirt, swinging London, and iconic cars. Not to mention Woodstock, Isle of Wight, and the summer of love. England even won the World Cup. Oh. Man walking on the moon was pretty cool as well.

It wasn’t all golden, for a time the world was on the brink of nuclear war, but still, aren’t you absolutely gutted you missed it all? Actually, I’m sure some readers of this blog will already be recapturing their misspent youth but the majority will only be aware of the 1960s through old films, great pop bands, and, of course, the sixties incredible legacy of fashion icons.

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Mary and the mini

We’ve given the sixties quite a buildup in that opening paragraph but, if there is one thing which characterises the decade more than anything else, it is the mini. Whether the garment or the car is open to debate but my vote goes to the skirt, which was, incidentally, named after the stars of The Italian Job.

Designer Mary Quant is usually credited with inventing the garment and she was certainly the person who mostly influenced its popularity with young people who flocked to her Kings Road shop. Quant was also the driving force behind the coloured tights and high boots which women wore to complement the skirt. Her experiments with rising hemlines also led to another iconic design which has spanned the decades; hot pants.

Hot pants and mini skirts were symbolic of the new liberated approach to fashion with young people embracing the work of a whole army of creative designers who were tapping into the changing face of youth culture.

Mods and rockers

It was a youth culture which revolved around two main movements. The classy looking mods with their sharp suits, Italian if you could afford it, and anoraks were the opposite of the rockers. They sported leather jackets and jeans, a look which is still popular. There were of course plenty of sub groups and the hippie bell-bottoms and tie-dyed shirts are as much a symbol of the 1960s as were the hordes of mods and rockers on Brighton beach.

1960s vintage clothing

But it wasn’t just the younger generation who were driving change in fashion. Film stars such as Audrey Hepburn and Brigitte Bardot were huge influences on women as was the sophisticated Jackie Kennedy.

Although styles were changing the real revolution was driven by the willingness of fashion conscious men and women of all ages and sub-cultures to wear the designs of new designers and small studios rather than slavishly following the stale offerings of established fashion houses.

Back to the sixties

It was then, the decade that had it all. Now, thanks to the retro boom and specialist suppliers such as Brag Vintage, we can all revisit those halcyon days and wear the wonderful, iconic, and everlasting clothes which characterised those wonderful carefree years.

Why not check out the women’s vintage clothing section and put together a stunning 60s outfit? Though it may not feel like it summer is just around the corner so get ready for the sun with a fabulous mini or a pair of daring hot pants. For a more formal look take your inspiration from Jackie O and pick out an elegant evening dress or go all Breakfast at Tiffany’s with a classic black number. Heading to Glastonbury? Hippy chic is perfect for spending a few days in a field. They invented it after all, so a peasant blouse and bell bottoms are ideal for festivals.

Men looking to recreate a retro sixties outfit should look for slim fit trousers and a button down shirt or how about combining a pair of classic Levi’s with a black biker jacket? Mod or rocker you will find plenty of vintage gear on our shelves. You will have to provide your own Lambretta or Triumph though.



Buying Vintage Clothing Online

You’re reading this blog so the chances are you are very comfortable with buying online. Some surveys, however, claim that there are still a significant number of internet users who are reluctant to order clothes from a website. Not being able to try on the garment often stated to be the main obstacle to completing a purchase.

Although not being able to physically touch and try on clothes is a drawback which applies to all online shopping, there are plenty of advantages to buying your vintage clothing online which far outweigh those supposed negatives. The first of which is choice.

Shopping in the high street for vintage clothes will restrict you to local charity shops and the odd boutique – if you’re lucky. But, fire up your PC, and you literally open up a whole world of possibilities. You have access to hundreds of specialist retailers with an enormous choice covering every style and design imaginable and from the very best and hardest to find labels.

This access to sellers is of course another massive reason why you should shop online. Specialist websites such as www.bragvintage.co.uk have the expert knowledge and wide-ranging contacts to source the very best vintage fashions. They save you countless hours of searching through clothing racks or fruitless travelling to shops in a vain attempt to find something new to add to your collection.

Feel the quality

As well as being able to source and offer a much larger range than high street charity stores, specialist retailers like Brag Vintage have a rigorous quality control policy. It is, of course, quite understandable why charity shops or car boot sellers just want to sell a garment without worrying too much about its condition. Online businesses, however, know it is in their best interests to make sure their offerings and service are top quality given the plethora of review websites and social media outlets.

But this is secondary to the fact that online vintage clothing websites are run by people who live and breathe retro clothing. They are passionate about the genre and are hugely motivated to provide their customers with the kind of high-quality original clothing they themselves would love to own. A great attitude which, with the best will in the world, you are not going to find in the local charity shop.

Save your legs and some cash

Convenience is, of course, probably why most of us shop online. As we’ve already pointed out the internet opens the virtual doors of shops around the world. You can shop at home, on the bus to work, or even when you are at work (just don’t let the boss see). Shop from a PC, tablet, or your phone. It doesn’t get much easier. But it just keeps on getting better. Once the checkout is completed you can just sit back and wait for your friendly postman to deliver your purchase to you. And with some sites offering free postage why on earth wouldn’t you shop online?

Something we haven’t touched on yet is price. Shopping online is invariably cheaper in any market as online sellers don’t have the overheads which brick and mortar merchants face. Although bargains can definitely be had in charity shops, finding quality, retro garments is very difficult. Shopping online makes not only makes finding clothes easier the prices are so much lower than for comparable garments offline.

But how do you know it’s going to fit?

It is hard for many of us to get around the fear of buying clothes which don’t fit and then having to go through the hassle of returning them. But you can massively reduce the chance of getting the wrong size by following a few simple guidelines.

Reputable retro clothing websites will have a page containing a comprehensive sizing guide. As an example you can see the Brag Vintage Sizing Guide here. They explain exactly how the site measures their clothes. Remember with vintage clothing, sizing labels are often absent, so all websites will (or should) measure their clothes. These measurements are then noted alongside the garment on the website.

Brag Vintage will not only note the size, for example medium, but they also include detailed measurements such as pit-to-pit and base of collar to hem, etc. Purchasing your retro clothing only from websites which display this kind of information will help you find the perfect fit every time. A useful tip to speed up your online shopping experience is make a note of all your measurements so you can quickly see if a particular garment will be suitable for you.

All in all, with the fantastic amount of choice available why wouldn’t anyone take advantage of the internet to buy their vintage clothing?



Looking To Start A Vintage Clothing Collection?

Where do I start?

One of the greatest joys of collecting vintage clothing is the quirky, flamboyant and unexpected items you come across. There are so many daring styles and looks available, however these can be pretty daunting when you have no idea where to begin.

1. Start with the basics

There are some key vintage basics that everyone can do with in their wardrobe:

Begin your vintage collection by choosing versatile, simple items to get comfortable with wearing vintage.

2. Choose what you want to emphasise

Next stop, think about what styles and shapes suit you. Different eras experiment with different looks.

A great way to see what styles were popular in each era is to look at popular culture – music and film in particular. Watch a cult TV show or film that was produced, or set in, a specific decade and look at the costumes. You will often get an accurate representation of what people were wearing at the time. You may find this inspires you to adopt fashion tips from a certain era. Take Audrey Hepburn in Breakfast at Tiffanys, for example.


20172834038_fdeea6a647_oAudrey Hepburn in “Breakfast at Tiffanys”. Sources: Photo 2


Female fashion in the 40s was trademarked by a practical, classic and sophisticated look. A dress was the most common outfit choice for a woman. Women started to experiment with androgynous styles and short sleeved shirt dresses became a common look. Necklines were modest. Shoulders were generally covered.

Length was important in the 40s. Dress sat on or below the knee. Fabrics were generally set within a one or two tone colour scheme however simple patterns such as polka-dots and stripes were also experimented with. Though some elements of style were androgynous, women retained a feminine silhouette with styles generally fitting close to the body. Collars were common on clothing, with a v neck effect and button down design pulled in at the waist with a belt.

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1940s Marie Claire Front Covers. Sources: Photo 1, Photo 2

Choose a 40s dress for a flattering daytime look which suits all body shapes. It’s isn’t typically revealing but outlines a feminine body shape nonetheless.

1940s Dresses

 1940s Dresses by bragvintage featuring preowned dresses



If you want waist emphasis but aren’t too confident about your legs, pick a 50s dress. It creates an hourglass shape, with a long flared skirt, often with a petticoat underneath to create volume. 50s dresses were almost always below the knee.

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The sweetheart neckline was a statement neckline of the era. This could be worn with or without shoulder straps or with a halterneck shape, creating an inward pointing angle which emphasised the bust. Marilyn Monroe was a daring style symbol, often opting for low cut off the shoulder, strapless, v neck, halter necks or sweetheart necklines.

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Marilyn Monroe in the 50s. Souces: Photo 1, Photo 2

The sweetheart neckline was commonly used in 50s swimwear designs. Swim wear was considered relatively daring during this era, and most people opted for a swimsuit as opposed to a bikini .

Summer trends of the era included short sleeved shirts and loose shorts which sat on the waist. Classic beach holiday fashion was cropped Capri pants paired with a sleeveless blouse.

Casual outfits often included a silk scarf around the neck or head.

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Era of the mini skirts and shift dress. If you want to emphasise your legs, 60s the era for you. Above the knee mini dresses with high knee boots was a popular look. As well as sleeveless dresses, turtle necks and geometric patterns.

Dresses were often less fitted on the waist, with the focus being on legs, high necklines and cropped hairstyles.

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Photo 1: The Ladybirds 1968 Photo 2: Barbies in the 60s

Peter pan collars were big. Pattern wise, geometric prints and bold, bright, block colours kept it simple. Hemlines were straight cut. Wear a white collared shirt under a shift dress with block heels for a classic and flattering 60s look.

image2All items Brag Vintage

In terms of accessories, hair bands, bold geometric earrings and bouncy, backcombed bouffants were popular, as well as Twiggy inspired cropped hairstyles to show off a slender neck. Men’s hairstyles were mirrored with neatly combed, voluminised quiffs being a key look. Make up-wise, white eyeliner and dramatically flicked cat eyes were popular. Towards the ends of the 60s, a loose, relaxed hippy style also started emerging within mainstream fashion.

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Cat eye makeup and cropped hairstyles in the 60s. Sources: Photo 1, Photo 2


There era of the flare. This meant flared trousers, flared skirts, flared collared and flared sleeves. Platform boots, too. Styles were looser, but with focus on the waist. There was less skin on show than the 60s- shirt dresses and more androgynous styles were becoming popular again. Men and Women’s fashion overlapped in some areas, such as flared trousers which were worn by both. Colour-wise, browns were big; suede and corduroy commonly present in 70s designs. The choice style for both genders was relaxed yet fitted.

70s Style

70s Style by bragvintage featuring a flare skirt

High waisted trousers create an illusion of extra leg length and the flare design is complimentary to leg shape, making thighs appear smaller. Pair flares with block heels for extra leg inches.


There’s no ignoring the classic 70s collar which is iconic of the decade. Typically oversized, the 70s collar was often complimented with loud and experimental shirt patterns.


Another look of the era was boho/hippy. This meant long flared sleeves and hemlines. Adopt this style if you are self conscious of your arms. The loose flared arm is usually counteracted by a fitted waist, which may flare out again to create a loose A line skirt effect.



More fabric than ever before! Big shoulders, big prints, power suits. Great for proportioning the body and giving the illusion of a smaller waist. The top half of the body in particular was over-sized and very relaxed. Tailoring was often minimal and not as strict as in previous decades. Shoulder pads featured everywhere. Jumpsuits were popular. Shirt dresses too, for that androgynous look. Metallic colours were in.

80s Styles


Choose an 80s suit with low neckline and pencil skirt for busty ladies, looser androgynous style look good on women with narrow hips and squarer shoulders. Pick colours that suit you, and wear experimental patterns based around those colours as a starting point. If the colours suit you, and the shapes of the clothing flatters your body then you can’t go wrong.

Wear an over-sized jacket or jumper with slim fitting jeans and low heels to give the illusion of slimmer legs. A shortcut to 80s style is to buy an men’s blazer and wear it over-sized, which automatically creates the top heavy, casual 80s look. The important thing with over-sized shoulders is to make sure your silhouette comes in at the waist otherwise the shapes will drown you. Wear a belt, a pair of high waisted trousers or a skirt to create this shape.


If you like your denim then this is the era for you. Legs have come back into fashion. High waisted styles stick with us and now tummies out is a big look.

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90s outfit by bragvintage featuring a high waisted trousers

Styles are still quite relaxed. Loose waistcoats, denim dresses and jackets are in the limelight. As well as dungarees, pinafore dresses and turtle neck tops (reminiscent of the 60s). Turtle neck tops are great because they look elegant and give the illusion of a longer neck. Waistlines stayed high, with denim shorts and tartan skirts sitting on them.

Iconic TV shows like Friends illustrate what was in fashion at the time. The look was relaxed and a bit tomboyish but with a feminine twist. Looking casual was key to the look. High necklines and high waisted jeans were important to this decade. Mini skirts were back in but this time also in leather. Leather jackets were a big hit across both sexes.

Sportwear, such as oversized sweaters and jumpers were worn as unisex items.

90s Trends

90s Trends by bragvintage featuring a turtleneck sweater


So, in conclusion..

All decades tend to overlap with each other as styles are reproduced, mimicked and updated to create exciting, fresh trends. So don’t feel confined by an era, blend your favourite styles within each era to create a look that is personal to you.

Once you decide to start building your vintage clothing collection, that by no means you have to stick to pure vintage. Mixing the old with new is part of the fun! By all means still shop on the high street as well, just crank your outfits up a notch with some creative vintage styles,shapes and accessories to give you that unique quirky twist.


Written by Becca Linnard

Credit goes to Pamela Cox, Hayley Smith, Vicky Linnard and Stephen Linnard for allowing us use of their vintage photos!



Brag Vintage: Helping You Free Your Inner Neaderthal Fashionista

If you think your appreciation for clothes is a new event on human culture you are wrong.

The first evidence of human concern about decoration goes way back. It goes as far as to our parents, Neanderthals. That means since we started being intelligent we’ve worn clothes, accessories and makeup not exclusively to keep our bodies warm. Check this out: fashion and intelligence together in the same sentence!

Since forever, our concern was not only to protect ourselves from England’s bad weather, but also to look good, to attest our individuality or whatever it is that humans need to attest, through clothing and style. Since we exist we wear clothes for whatever reasons way more complex than simple vanity. Check this Leopard faux fur. For only twenty five quid you can acquire the perfect vintage Neanderthal style at our Meadowhall shop. Observe how the blue lining enhances any primitive blue eyes.


It is nothing like we think. That wearing clothes used to be something pure and incredibly necessary and that nowadays everything is lost, consumerism destroying all purity of clothing.

Off course, our fellas Neanderthals didn’t care whether their girls carried Louis Vuitton bags or just regular good quality leather ones like these below.


Brag Vintage brings you some chosen brands, not as a matter of status, but essentially as a matter of quality. Check these Levi 501’s we’ve got. Hand-made, long lasting, vintage.

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Now, status does mean something even though we are afraid to recognize it. With our friends Neanderthals, status was important as hell – if you didn’t wear the right coat, you could get in a fight. If you didn’t win the fight, you could die. Ok, I admit, I invented the thing about coats and fights, but you get my point, right? If people in history have died for wearing the wrong piece of clothing then, well, status can mean much more than vanity. Who am I to say that a social death is less significant than a physical one?

Although, the first designer to ever put her name on a tag had to run away from the French revolution so she wouldn’t be hanged; ironically enough, no clothes on.

So, whether you like brands above anything else or whether you don’t care for anything but good quality clothing, come check these Ralph Lauren shirts with us. We at Brag Vintage can assure you they are not only a brand. Being vintage, we know for a fact that they’ve lasted for at least 20 years and are still in excellent shape:


The only thing we can all agree on is that not even Neanderthals would accept bad quality clothing. So, if you want to connect to your inner Neanderthal by buying some great quality clothing, designer branded or not, we’re here for you.

Brag Vintage, helping you freeing your inner Neanderthal fashionista.

Written by Cilene Tanaka